ARTICLES
Why the “Illegal Latino” Myth Is Holding America Back
A friend recently told me, “Claudia, all your work to showcase Latinos as contributors—taxpayers, consumers, entrepreneurs—it doesn’t really land. Because in the back of people’s minds, they still ...
Read moreHispanic Heritage Month 2025: Data, Voice & Collective Action
As Hispanic Heritage Month begins, so do my travels across the country. I go with joy and gratitude as a keynote speaker, because I know that sometimes all it takes is one moment to spark change:...
Read moreIn Times of Economic Uncertainty, Bet on the Latino Consumer (I)
The global economy may be uncertain. Inflation is unpredictable. Budgets are tight. But there is one consistent, overlooked force that continues to drive growth in America: Latino consumption. That...
Read moreWhat is Factivism? What Role Does it Play Now?
Last week, I gave a conference at Columbia Business School here in NYC. I felt how the message of owning and learning our narrative resonated with Graduate Students. I started with my go-to stats; ...
Read moreLooking Back. Looking Forward.
The end of the year is always a time of reflection and reckoning. A time to look back and also ahead to the new year. Most of us do this for ourselves personally, but I also like to take stock of h...
Read moreHow Brands Can Regain the Trust of a $2 Trillion Market
Marketers should be concerned. Latinos are at risk of being disconnected from American society and life—and the data specifically points to worsening relationships with big brands. The reason is cl...
Read moreLatinas Are an Invisible, Economic Powerhouse. It's Time to Elevate Them
It’s no secret that Hispanic communities across the country have played a major part in fueling the economic growth we’ve witnessed for decades in the U.S. Today in fact, Latino GDP amounts to $2.8...
Read moreLatina Equal Pay Day
We choose October 21st as Latina Equal Pay Day, because it would take until today for a Latina to earn what a white male counterpart earned in 2020. That’s almost 10 months more to make the same a...
Read moreRepresentation Matters
A month ago, when Vanity Fair’s eagerly-awaited annual Oscar issue landed, the magazine celebrated “10 creators and stars who showed humanity in a surreal year.” For Hispanics everywhere, what pa...
Read moreWhat I Saw in Texas
Even before the ‘weather’ crisis hit Texas, due to COVID-19, the rate of food insecurity in Texas has more than doubled. According to the Institute for Policy Research/Northwestern, 23% of househol...
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